In the digital world, social media has become a very important part of a successful online strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a more substantial audience at once. You should not invest a lot of money in developing a online strategy that includes social media videos. No matter whether you have a small or a large business, it’s time that you take social media marketing seriously.

Based on statistics shared by Lyfe marketing, Instagram promotion 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on Youtube has doubled within the last four years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Search engine optimization Video Local authority or council has found that more than 60 percent of brands are using social media videos try really hard to for promotions. Thus, it is highly likely that your competitors are also profiting the ability of social media video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. Per their study, Instagram surpassed the limit of 1 thousand monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per one fourth, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.

Short Tv ads

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are far better share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less detailed. Awareness of detail is the key to creating a cool and sexy video. You can put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such quickly arranged videos attracts a lot of attention.

Try it for yourself videos

An easy way to use Instagram videos is to create tutorial content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to understand the product’s usage. You can also create troubleshooting videos related to any issue that your customer might face. To the point videos are liked by the objective audience as they get relevant information within a short course of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become discriminating in choosing a product, hence it is important to set up a experience of them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You must be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in May 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. This short course creates an awareness of emergency and the wonderful tend to view the stories as they see one active. You can use stories to promote your business as follows:

Continue to exist Instagram
The best feature on Instagram is that you can stream live video on it. Once you go continue to exist Instagram, you are at the front of your follower’s feed. Hence, there are high likelihood of your followers engaging with your live stream. They get to see your stream even if they aren’t physically the main event. Product previews, product releases, Q&A sessions, educational channels, etc. are some ways in which you can engage your online audience. If your event is pre-planned, then you can promote it through emails and other social media platforms.

Bring in the makers

Give a personal touch to your stories by introducing your employees who have created your services and products. You can get the team members to share with you their journey in product development. Also, you can let your employees handle your brand’s Instagram be the cause of a day. They can then share details about their work life and the hard work that assumes making the product. The employees can even conduct a Q&A session for the audience to teach them about the product. Such video sessions create an emotional connect with the objective audience and more views to your Instagram account.


If you aren’t incorporating the ability of Instagram into your digital strategy, then you are missing out on something big. Instagram’s potential if taken advantage of properly, can take your products to new height. There is no perfect way to use Instagram video, the techniques mentioned above will help you in getting started in doing so. You can even hire social media management agencies that will help you promote your products by creating some amazing video content.

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