Search engines love words. Your readers are looking for information. Give your readers or your website lots of information and you will start moving up in the rankings.
There are basically three ways to create good content:
1. Write your own content for your website. When I mention this to business owners, they freeze. Often they do not consider themselves to be good writers. However, when I listen to them, they have great stories to tell. I tell them to simply convert your stories into web content. What questions are often asked of you about your product or service? Turn the question and answer into web content. Give examples of how to apply your answer.
Here are a few tips to follow if you are writing your own web content:
Write in conversational mode. Write as if your reader is sitting across the table from you enjoying a cup of coffee. Ask questions and then provide answers.
Make sure your readers understand you. Have a third grader read your content and see if they comprehend what you have written. If they ask you to explain terms, you may be too technical. SEO Agency in Doncaster
Please spell check and don’t rely on your programs spell checker. Have a minimum of two other people check your site for spelling, technical terms and grammar.
2. Find content from someplace else. I am not talking about using someone else’s content for your website. If you are not sure you have the right to use the content – assume that you don’t. Here are a few places to gather content that are acceptable:
Government sources. In general, information developed by the US Government is public domain. If you think the government wouldn’t have information related to your business, you may be pleasantly surprised. A few good places to look are:
Catalog of US Government Publications
Library of Congress
FBI’s Freedom of Information Website
Websites and email newsletters related to your product or service. Content syndication sites are websites where people post information for others to use for free. In exchange for using the information, you agree to include a short bio box about the author including a link to their website. Ezine Articles is just one example of this type of website.
Press releases. By their nature, press releases can be used without permission. Often you can glean a different perspective from reading several press releases and then writing a summary. Search on press releases and your keyword and you will find a wealth of information
Product information provided by the manufacturer. Take technical information about your product or service and put it into user friendly words. Ask your supplier for PDF documents you can use to create webpages.
3. Convince someone else to write your content. Do you live in an area with a community college? You could hire an intern to write content for you. How about employees or affiliates in your business? You will be surprised where you may find great writing talent. Keep in mind that no one knows your business better than you do – be careful how you use what someone else has written.